A survey undertaken at High Street High Street Phoenix reveals some interesting characteristics about the nature of shoppers who frequent High Street Phoenix.

High Street Phoenix is popular for its shopping arcade with its stores in clothing, fashion accessories, home décor and the like- traditionally considered to be a female domain. At High Street Phoenix however, male shoppers outnumber female shoppers, what with the food and entertainment zones tingling their tastes and taste buds.

The shoppers are primarily those who have the money and enjoy living it up. They fall in the age bracket of 18 to 35, with a huge following in students and new wage earners with well-paying jobs. They are the free-spirited souls, mostly unmarried, who frequent the place whenever they find the time or need a break or just wanna hang out.

The most popular reason for their affinity to High Street Phoenix is the fact that most of their family and friends they want to spend time with and enjoy with, endorse it. Being a family get- away and a popular hang out among the GenX, catering to a wide range of tastes, preferences and pockets makes it very easily a popular choice for a day out or an evening out.

The average individual spending at High Street Phoenix ranges anywhere between Rs.500 and Rs. 2,000 notching a much higher figure for family spendings. A proportionately large number of shoppers travel over 10 km to visit High Street Phoenix, their favourite mode of transport being their private vehicle.

The typical shopper at High Street Phoenix falls in the Socio Economic Class A & B (SEC A and B) who has a pocket and a mind of his own. He knows what he wants and he knows High Street High Street Phoenix is the best place to get it!