High Street Phoenix, (HSP) the first consumption centre developed in India, covers 3.3 million square feet of space and houses over 500 brands , variety of F&B, entertainment, commercial and residential complexes. Pioneered by The Phoenix Mills Co.Ltd. and led by young Managing Director, Atul Ruia and his team of professionals. At HSP, each zone has been specifically designed and been put together in keeping with international experience and an answer to emerging urban agglomerations typically defined as 'mixed used developments'.