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New Stores, New Excitement at High Street Phoenix

Posted by HSP on August 10, 2012

Our aim as one of India's premier malls is to ensure a day well spent for our prestigious clientele. With this in mind, we constantly innovate  to offer  our patrons a plethora of activities at High Street Phoenix. We bring something new every month! The brands that grace High Street Phoenix this month are –
Nikon: Nikon India, the 100% subsidiary of Nikon Corporation, leader in imaging technology, recently inaugurated its D-SLR zone in association with Colo Color Pvt.ltd.’- Mumbai. The inauguration is in line with Nikon’s plan to expand its presence in the Western India through increased retail outlets. The new D-SLR Zone will give customers access to the entire range of Nikon D-SLR cameras along with the COOLPIX range, Nikon 1 series, Nikon Sport Optics range, array of NIKKOR lenses & Nikon accessories. The company has adopted such retail concept providing customers the opportunity to experience world-class products before they make a purchase decision. http://www.highstreetphoenix.com/shop/nikon/376/
Avirate: Aviraté is an International high-street fashion label owned by Timex Garments. An adaptation from the Sanskrit word ‘Avirati’, meaning sensuality; Aviraté encapsulates the essence and soul of the brand. Matching international standards in design and quality, Aviraté appeals to every woman’s sense of style and sensuality with the best of International fashion. The Aviraté range includes an extensive selection of day and evening wear, lingerie, shoes, bags and accessories. http://www.highstreetphoenix.com/shop/avirate/378/
Elle: Chic. Sexy. Feminine. And very French.  ELLE, the largest selling fashion magazine in the world is owned by the Lagardère Active Group which is based out of France. Arvind Lifestyle Brands Private Limited in partnership with France’s Lagardère Active Enterprises, brings Elle Fashionwear in India to sweep you gorgeous ladies off your feet. http://www.highstreetphoenix.com/shop/elle/377/
Superdry: Superdry is an international brand of apparel with its origins in Great Britain and design inspiration from Japan and classic Americana. The tagline BRITISH DESIGN. SPIRIT OF JAPAN's reflects the origins as do the clothes and accessories. It is a young brand (estd. 2004) and shot to fame and popularity after being sported by top celebrities and style icons like David Beckham, Kate Beckinsale and Zac Efron. It was the fastest growing British Apparel Brand in 2010-11 with stock prices going through the roof. Positioned as a campus lifestyle brand internationally. http://www.highstreetphoenix.com/shop/superdry/374/
Lacoste: At the end of the 1920s, Rene Lacoste, for his own personal use, designed and had a batch of loose-knit cotton shirts made. Comfortable and completely sweat-absorbent, this shirt made it easier to bear the heat on the American courts. It was an immediate revolution for tennis players of the time, who up to then had been wearing long-sleeved traditional city shirts with warp and weft fabric. The first LACOSTE shirt was white, slightly shorter than its contemporaries, with short sleeves and a ribbed collar. Its light, loose-knit fabric represented none other than the "jersey petit pique". By teaming up with the great hosier Andre Gillier in 1933, Rene Lacoste launched the industrial production of his polo shirt marked with a crocodile and thus gave birth to the LACOSTE L.12.12 shirt; L for Lacoste, 1 to describe the fabric, petit pique cotton, 2 for the short sleeve design (for a long sleeve it would be 1312), and finally 12, the number of versions presented to Rene Lacoste. It was the first time a brand was visible on the outside of a piece of clothing. http://www.highstreetphoenix.com/shop/lacoste/372/
Serafina: Serafina serves cuisine from Northern Italy, each entree is created with a family recipe handed down from generations of cooks; adapted by Chef Vittorio Assaf and his team. Serafina Restaurant Group was conceived when Vittorio Assaf and Fabio Granato made a pact while traumatically lost at sea. The two friends agreed to open a restaurant serving the best pizza and pasta in the world if they were to survive the ordeal. In 1995, they fulfilled their promise by launching the highly acclaimed Serafina Fabulous Pizza. Following the success of their first location, they have gone on to open Serafina Fabulous Grill, Serafina Broadway, Serafina Philadelphia, Serafina Sao Paulo in Brazil and many more the newest one being in Mumbai at Palladium. http://www.highstreetphoenix.com/shop/serafina/371/
Chemistry: The founders of Chemistry, Sunil and Shalia Jhangiani, saw a need to bring on trend fashion to stylish young Indian woman. Who follow international style trends and want a wardrobe that reflects their experimental and confident style. Chemistry collections take inspiration from the catwalks of Europe, whilst also working in collaboration with trend and colour forecasting agencies, from across the world. Chemistry wants to offer Indian women access to exciting on-trend casual fashion. Which compliment both the Indian female form and with fabrics suited to the Indian climate. http://www.highstreetphoenix.com/shop/chemistry/373/
Keihl's: was founded as an old-world apothecary in New York's East Village neighborhood over 150 years ago. Throughout the years, we have remained dedicated to providing our patrons uniquely efficacious skin and hair products through the most attentive, personalized service. Each of us is committed to serving our customers and communities alike through the highest service standards. http://www.highstreetphoenix.com/shop/kiehls/370/
Mad Over Donuts: a Singaporean brand has created a niche for itself in the F&B segment being the first concept of its kind to enter India. Its vibrant, youthful, customer experience has found a strong connect with its target audience and the brand has evolved into a lifestyle choice for many, especially with the eggless gourmet donut offering. Mad Over Donuts' stores are specially designed to showcase the donut - making process. Fall madly in love with our fresh, quality donuts. It’s love at first bite! http://www.highstreetphoenix.com/shop/mad-over-donuts/368/
Furla: Furla interprets the Italian lifestyle in a contemporary way, with distinctive creative spirit, understated design and timeless elegance. The Furla world is as simple and unique as beauty itself. http://www.highstreetphoenix.com/shop/furla/366/