Asics ASICS, an acronym derived from the Latin phrase, Anima Sana In Corpore Sano - a sound mind in a sound body. Staying true to the philosophy by which it was founded, every ASICS innovation, every concept, every idea is intended to create the best product. Our mission is to become the number one brand for the sports enthusiast. To accomplish this, we pledge to continue to make the best product; striving to build upon our technological advances and pushing the limits on what we can learn from the body and its needs in athletic gear. We pledge to bring harmony to the body and soul. In 1949, Mr. Kihachiro Onitsuka began his athletic footwear company (Onitsuka Co., Ltd.) by manufacturing basketball shoes out of his living room in Kobe, Japan. He chose the name ASICS for his company in 1977, based on a famous Latin phrase "Anima Sana In Corpore Sano", which when translated expresses the ancient ideal of "A Sound Mind in a Sound Body." Taking the acronym of this phrase, ASICS was founded on the belief that the best way to create a healthy and happy lifestyle is to promote total health and fitness. ASICS India Pvt. Ltd. was established in April 2012 and has primarily offered marketing support and promotional activities for local sales agents. From January 2015, the company has announced launch of sales operations as a part of expanding operations in emerging markets. ASICS has been an official sponsor of India’s biggest running event, the Mumbai Marathon, since 2008, and has increased its appeal as a true sport performance brand among runners in particular. The company plans to further strengthen its running line-up and actively develop goods for locally-popular sports like cricket as well as indoor sports like badminton, Tennis and so on. Sky Zone First level 022 40042820

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Asics

ASICS, an acronym derived from the Latin phrase, Anima Sana In Corpore Sano - a sound mind in a sound body. Staying true to the philosophy by which it was founded, every ASICS innovation, every concept, every idea is intended to create the best product. Our mission is to become the number one brand for the sports enthusiast. To accomplish this, we pledge to continue to make the best product; striving to build upon our technological advances and pushing the limits on what we can learn from the body and its needs in athletic gear. We pledge to bring harmony to the body and soul. In 1949, Mr. Kihachiro Onitsuka began his athletic footwear company (Onitsuka Co., Ltd.) by manufacturing basketball shoes out of his living room in Kobe, Japan. He chose the name ASICS for his company in 1977, based on a famous Latin phrase "Anima Sana In Corpore Sano", which when translated expresses the ancient ideal of "A Sound Mind in a Sound Body." Taking the acronym of this phrase, ASICS was founded on the belief that the best way to create a healthy and happy lifestyle is to promote total health and fitness. ASICS India Pvt. Ltd. was established in April 2012 and has primarily offered marketing support and promotional activities for local sales agents. From January 2015, the company has announced launch of sales operations as a part of expanding operations in emerging markets. ASICS has been an official sponsor of India’s biggest running event, the Mumbai Marathon, since 2008, and has increased its appeal as a true sport performance brand among runners in particular. The company plans to further strengthen its running line-up and actively develop goods for locally-popular sports like cricket as well as indoor sports like badminton, Tennis and so on.

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